I think the publisher’s association should send a thank-you message to IKEA. The recent television commercial promoting the paper catalogue of the Swedish furniture maker (now viral on the web) has reminded millions of people of the ease of use of the traditional book, that object without a power cord or a password that arrives with content already downloaded and may be shared at will.
Two and a half minutes of irony and the word “book” is once again on the map for millions of people. I am more than delighted that the debate rages as to whether the IKEA ad is really orginial, whether the parody of Apple product launces is effective or whether it is ethical to kill trees to produce catalogues. For those of us with tiny budgets and absolutely no chance of championing the extraordinary design of the good old book in front of such a large audience, this bit of help from Sweden was a nice surprise.
I don’t think IKEA is entirely disinterested regarding the fate of traditional books. In 2012 alone it sold 41 million Billy bookshelves worldwide. One imagines the company would like to keep this popular item in production and it hopes that someone out there will continue to produce those items for which it was designed. Let’s keep the conversation going about those book-books.
Yes. Bibliotheca Culinaria’s new website is finally up and running. It was designed to provide you with services and information that we hope will prove useful. We did our best to work from the user’s point of view, whether a habitual purchaser or simply a curious browser trying to discover what’s new. We would be …
Oh no, another blog. Another commercial enterprise trying to disguise its advertising as a conversation. Well, we hope not. Being involved with cookery books on a daily basis provides us with an excuse to explore a range of topics, but much of the research and debate that animates our office life never makes it into …
Quando la temperatura sale, l’appetito vacilla. Stuzzicare il cliente svogliato non è facilissimo. Ecco qualche suggerimento per combattere l’inerzia estiva:
Thousands of cookbooks are published in Italy each year. The numbers are staggering and one can’t help but wonder, “Too many?” This question may seem odd coming from a publisher, particularly one that has made its name as a specialist in gastronomical books. The truth is that a supply exceeding demand is not good news …
Let’s hear it for the book-book
I think the publisher’s association should send a thank-you message to IKEA. The recent television commercial promoting the paper catalogue of the Swedish furniture maker (now viral on the web) has reminded millions of people of the ease of use of the traditional book, that object without a power cord or a password that arrives with content already downloaded and may be shared at will.
Two and a half minutes of irony and the word “book” is once again on the map for millions of people. I am more than delighted that the debate rages as to whether the IKEA ad is really orginial, whether the parody of Apple product launces is effective or whether it is ethical to kill trees to produce catalogues. For those of us with tiny budgets and absolutely no chance of championing the extraordinary design of the good old book in front of such a large audience, this bit of help from Sweden was a nice surprise.
I don’t think IKEA is entirely disinterested regarding the fate of traditional books. In 2012 alone it sold 41 million Billy bookshelves worldwide. One imagines the company would like to keep this popular item in production and it hopes that someone out there will continue to produce those items for which it was designed. Let’s keep the conversation going about those book-books.
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Bibliotheca Culinaria -your new website
Yes. Bibliotheca Culinaria’s new website is finally up and running. It was designed to provide you with services and information that we hope will prove useful. We did our best to work from the user’s point of view, whether a habitual purchaser or simply a curious browser trying to discover what’s new. We would be …
We’re off!
Oh no, another blog. Another commercial enterprise trying to disguise its advertising as a conversation. Well, we hope not. Being involved with cookery books on a daily basis provides us with an excuse to explore a range of topics, but much of the research and debate that animates our office life never makes it into …
Be cool
Quando la temperatura sale, l’appetito vacilla. Stuzzicare il cliente svogliato non è facilissimo. Ecco qualche suggerimento per combattere l’inerzia estiva:
Too many cook books?
Thousands of cookbooks are published in Italy each year. The numbers are staggering and one can’t help but wonder, “Too many?” This question may seem odd coming from a publisher, particularly one that has made its name as a specialist in gastronomical books. The truth is that a supply exceeding demand is not good news …