While many businesses choose books as Christmas gifts for their clients, there are many other occasions when a carefully selected book may be the perfect marketing tool or quite simply a brilliant touch. Food, wine, gardening and entertaining are relatively ‘neutral’ subjects that can be quite helpful when dealing with a mixed audience. These topics tend to appeal to both sexes and a fairly broad age group.
Their nearly universal appeal is especially useful to companies whose products are not necessarily related to the enogastronomical sector. Afterall, the food and wine of Italy have long been the country’s best ambassadors.
The list that follows, documents a variety of situations where we were able to locate the right book to convey our client’s message. Do bear in mind, in those cases where we achieved this goal with books already in print, a significant impact was made at a modest expense. Also, the fact that we are able to supply some titles in English, German, French and even Japanese has been very helpful in creating the impression of truly personalized service.
- For an Italian based cooking school with a largely American clientelle, Bibliotheca Culinaria supplied an English-language book by a well-known Italian chef for their ‘Welcome to Italy’ packages.
- A pharmaceutical company hosting a meeting in Sicily included a book by a prominent Sicilian chef as a parting gift for attending delegates. The positive feedback was exceptional and the book served as a continuing reminder linking the memory of a pleasant destination with the name of the hosting company.
- A cheese importer seeking to expand its business with wine bars ‘thanked’ clients who purchased a particular selection of cheeses with a book on pairing wine and cheese.
- Many luxury hotels choose to express their gratitude to frequent guests with gifts that will remind them of their sojourn. A book by the hotel’s top ranking chef is a natural choice, particularly when available in multiple languages.
- Wine producers are always looking for new ways to provide their importers with marketing tools that have lasting value. A book is far more likely to be kept and re-examined than even the most luxurious brochure.
- An orchid supplier chose to annouce its services to a select range of corporate clients with a promotional package that included a book on this family of luxurious blooms. In this instance, we came to the rescue with a book from our Mango imprint.
- Creative hosts often cater to their guests particular passions. We’ve provided memorable gifts for diners invited to theme dinners based on everything from snails to chocolate.
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